HVAC Company - Local Search That Heats Business
Client: A multi-location HVAC service company offering installation and emergency repair.
The Challenge: They needed to dominate local search and increase booked service calls during peak seasons.
Our Strategy:
Optimized Google Business Profile and local directory citations
Ran Google Ads with service-specific keywords and geo-targeting
Built seasonal landing pages (AC repair, furnace install) with local schema markup
Layered in programmatic retargeting to keep the brand top-of-mind
The Results:
92% increase in booked appointments YoY
#1 map pack placement in 5 service areas
26% CTR from geo-targeted display ads
“We’re booked out solid. This is the best ad performance we’ve had in 10 years.”