Cosplay E-Commerce Brand – Scaling with Social & Search

Written By Joriz Sison

Client: A niche e-commerce retailer specializing in premium cosplay costumes and accessories. 

The Challenge: The brand needed to scale beyond organic and referral traffic by implementing high-converting paid media strategies across multiple platforms. Their goal was to increase sales volume during peak convention seasons while lowering acquisition costs and improving return customer rates. 

Our Strategy: 

  • Launched a Google Shopping campaign to showcase high-intent product queries with dynamic product listings 

  • Deployed full-funnel ad campaigns across Facebook and Instagram, featuring character-specific creatives and limited-time bundles 

  • Created short-form TikTok ad creatives leveraging cosplay trends and influencer seeding 

  • Synced campaign calendars with major cosplay events to maximize seasonal demand 

  • Built retargeting audiences across platforms to recapture non-converting traffic with time-sensitive discounts 

The Results: 

  • 5.6x ROAS during peak Comic-Con season 

  • 2.7M total ad impressions across social and search 

  • 41% increase in returning customer rate quarter-over-quarter 

“Our campaigns finally felt like they matched our community. BrandSweet helped us connect with the right fans, at the right time, with the right message”

- Jane and Jay. Professional Cosplayers

Joriz Sison
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