IQPC – Conference Growth via Paid Search & SEO

Written By Joriz Sison

Client: IQPC, a global B2B conference producer 

The Challenge: IQPC needed to increase paid and organic traffic to high-value conference registration pages, while tracking multi-touch attribution. 

Our Strategy: 

  • Built event-specific paid search campaigns with high-intent keywords 

  • Optimized landing pages with schema markup and localized SEO content 

  • Created a pre-conference content hub to drive blog-to-registration paths 

  • Integrated CRM tracking to link first-touch to final conversion 

The Results: 

  • 56% increase in paid registration conversions 

  • 2.9x ROAS on Google Ads 

  • 3x organic traffic lift to top 10 global conferences 

“BrandSweet became an extension of our marketing team. Their strategic precision helped us hit record attendance across multiple verticals”

-Kevin Grant. Digital Artist / Production Manager

Joriz Sison
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