DTC Beauty Brand – Paid Social Domination
Client: A fast-growing DTC skincare brand selling clean beauty products.
The Challenge: The client sought to scale customer acquisition through Meta and TikTok while reducing the cost per acquisition (CPA). Their in-house team had exhausted organic tactics and needed a performance-based social ad strategy.
Our Strategy:
Launched full-funnel Meta Ads (IG/FB) targeting cold, warm, and retargeted audiences
Developed creator-style UGC TikTok video ads with trending audio and problem-solution framing
Implemented Meta Advantage+ Shopping campaigns for scale
Created landing pages aligned to each funnel stage to support conversion
The Results:
4.2x ROAS across Meta campaigns
31% drop in CAC
7.3M total views from TikTok creator content
42% lift in returning customer rate
“BrandSweet knows how to win on social. Our sales exploded and we finally had clarity in our ad performance.”