Legal Firm – SEO That Closed Cases
“They made SEO understandable—and they made it work. We’re finally being found by the right clients.”
Client: A boutique law firm focused on personal injury and workplace discrimination cases.
The Challenge: Despite strong word-of-mouth, the firm struggled with organic search visibility and was losing traffic to local competitors.
Make it stand out
Our Strategy:
Conducted a full SEO audit and repaired technical site issues (crawl depth, meta tags, site speed)
Rewrote on-page content with high-value local keywords
Published educational blogs and FAQs to boost topical authority
Built backlinks through reputable legal directories and PR syndication
The Results:
#1 ranking for 5 core service-related search terms
162% increase in organic traffic within 4 months
58% more form submissions from organic sessions