Programmatic Display & Video

Programmatic Display & Video by BrandSweet extends your brand's reach across all screens for tangible results.

Platforms We Master

We utilize powerful platforms to ensure your message resonates across various digital touchpoints:

  • DSP (Display + Retargeting): Access vast ad space across websites/apps for precise targeting and retargeting.

  • CTV/OTT Streaming Ads: Place ads within popular streaming services, reaching audiences on smart TVs for immersive experiences.

Our Comprehensive Approach:

Our meticulous process optimizes every aspect of your programmatic campaigns for maximum effectiveness:

  • Audience & Geotargeting Setup: Precisely identify and segment ideal audiences based on demographics, interests, behaviors, and location.

  • Real-time Bidding Optimization: Continuously optimize bids for valuable ad impressions at efficient costs.

  • Dynamic Creative Development: Create adaptive ad creatives that change based on user data for personalized relevance.

  • Retargeting Across Channels Based on Funnel Stage: Implement strategic retargeting campaigns with tailored messages across platforms and devices.

Why Programmatic Display & Video Matters

Programmatic advertising is indispensable for modern brands because it allows you to:

  • Reach Prospects at Scale—Even Offline: Extend your reach across various screens and devices as prospects consume content.

  • Align with How People Discover Your Brand Across Screens: Seamlessly integrate your brand into multi-screen user experiences for consistent impact.

Typical ROI and Industry Benchmarks

We deliver measurable outcomes:

  • Typical ROI: 2–4x ROAS, with strong view-through and click-through attribution, driving direct actions and influencing brand awareness.

  • Industry Pricing: Setup fees around $2,500, with monthly management typically 12–15% of ad spend. Entry-level total monthly budgets often start at $3,000+.

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