Mastering AI Ads: What Google Marketing Live’s Big Announcements Mean for Your Campaigns
Google Marketing Live (GML) 2025 brought a wave of generative-AI-powered ad tools across search, video, and display—designed to help brands capture intent with less guesswork and better creative 🚀.
Key Updates:
Ads in AI Overviews & AI Mode: Google is expanding ads into its AI-generated search summaries and conversational “AI Mode” responses. This means your ads now show directly within the answer box—moving from disruption to discovery.
AI Max for Search Campaigns: A powerful upgrade to Performance Max, AI Max analyzes your site content and existing assets to surface new keyword opportunities—automatically optimizing for conversion intent.
Demand Gen + Creator Tools: Brands can now launch more visually-rich, intent-based campaigns with multi-format reach, plus discover creator content more easily via Google’s new Creator Partnerships Hub.
What This Means for Your Brand:
Bigger Reach in Discovery Moments: Ads now appear during AI-driven discovery, before traditional SERP clicks.
Creative Matters More Than Ever: With AI-powered ads, the quality of creative and copy inputs will define performance.
Performance Requires Attention: Smart bidding and AI tools are only as good as the strategy behind them.
Tracking is Critical: With new formats like Shoppable CTV and multi-channel AI ads, cohesive attribution is a must.
What You Should Do:
Audit your current Performance Max and shopping campaigns—make sure assets are high-quality and varied.
Begin testing AI Max campaigns in beta to uncover incremental conversions.
Prepare ad assets (images, short video, UGC formats) tailored for AI Overviews and Mode placements.
Set up funnels and tracking across search, discovery, and video with cohesive naming conventions.
Bottom line: Google is turning ads into answers, and brands that treat AI tools as strategic allies will gain an edge. Let BrandSweet help you audit, adapt, and activate on these updates—starting today.